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by Kristen Schultz Jaarda
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Strategies on Planned Gifts Marketing

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Risks of Accepting Gifts of Real Estate

Because many of your donors own homes and land, real estate can make an excellent gift to charity. Some of your senior donors who have lived in their homes for many years have appreciation that exceeds the home exclusion for capital gains ($250,000 for single persons /$500,000 for married couples …

Kristen Schultz Jaarda May 15, 2013 Uncategorized Permalink
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Is Anyone Measuring Social Media Results for Planned Gifts? How to Get Started

I received an email this week from a fundraiser who read my article on social media analytics for planned gifts in the …

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Should Your Charity Trustee a Charitable Remainder Trust? The Cons

In my last post I covered some of the benefits for a charity acting as trustee of a CRT. However, your organization …

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Should Your Charity Trustee a Charitable Remainder Trust? The Pros

With higher capital gains tax rates beginning this year, there is renewed interest in charitable remainder trusts (CRTs) as a way to …

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Analyzing E-mail Results for Your Top Planned Giving Prospects

Analyzing responses to your planned giving emails can tell a lot about the level of interest someone has in making a planned …

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The Planned Giving Blog is written by Kristen Schultz Jaarda, Senior Vice President of Crescendo Interactive, Inc.

© 2013 The Planned Giving Blog